Milk, Honey, and Big Macs

In "Weight Control in a Land of Milk and Honey" Lisa Terre paints a picture of an America in which unhealthy foods are pushed, in abundance, through relentless "predatory advertising practices".  These two factors leading to spiralling levels of obesity-combined with a disempowering bias against the obese and attribution of their problems simply to a lack of self-control.  Discounting the temporary effects of dieting Terre points instead to a more general pushback against this unhealthy climate.  However, how can health focused initiative be made effective? In the mean time the only solution for those suffering ill effects of being overweight seems to be careful self-monitoring and incremental lifestyle changes--with an overall 5-10% BMI reduction being a realistic goal.

References:

• Terre, L. (2007). Weight control in a land of milk and honey. Behavioral Medicine Review,1, 447-450.